Digital Signage

Digital Signage

The use of LCD or LED screens to convey information both for advertising and informative purposes in public (or private) spaces is more commonly referred to as Digital Signage. From airports and retail environments to schools and offices, digital signage has become commonplace, captivating audiences, and transforming the way businesses communicate with their customers.


The Power of Digital Signage

One of the key advantages of digital signage is its ability to captivate and engage viewers. Unlike traditional static signs, digital displays can incorporate eye-catching visuals, vibrant colors, and even interactive elements. These dynamic features have a profound impact on audience attention and memory retention. Studies have shown that people are more likely to remember information presented through digital signage compared to traditional signage, making it an invaluable tool for advertising and brand promotion.

A Digital Signage solution is made up of three basic components: Display, Media Player or OnChip & Control Software. Digital Signage can be used for digital advertising and very effective communication across many sectors including retail, fast food, public transport, and employee communications. 

When implemented correctly with engaging content, digital signage does result in a high message recall rate and increased sales. Here at Scion we have deployed some of the biggest digital signage solution for multisite customers across the country and have vast knowledge and experience of not only designing a solution but more importantly installing the solution. 

Digital Signage solutions are available in three configurations:
  • Standalone: This solution has a built-in high definition media player which is updated using a USB memory stick. These ‘all-in-one’ commercial grade digital screens are ideal where content does not need to be updated remotely or network access is not available.
  • Network: The powerful yet easy to use, Drag ‘n’ Drop, Composer software gives you the power to create eye catching and dynamic content. Finished projects can then be distributed to any number of screens on your IT Network. An amazingly simple solution when you need to update displays immediately or schedule to play content in the future. All fully managed from the comfort of your desk.
  • Secure Cloud based: Digital Signage accessed using any Internet enabled device. Upload content to the cloud portal, create or edit a playlist, target & deploy content to any number of displays anywhere in the country, or around the world. The powerful management console allows numerous authorised users to securely collaborate on projects before publishing to the displays, wherever they are.

Applications and Benefits of Digital Signage

The applications of digital signage are virtually limitless. In retail environments, it can be used to showcase product offerings, promote sales, and enhance the overall shopping experience. In corporate settings, digital signage can be employed for internal communication, displaying important announcements, company news, and employee recognition. In transportation hubs, it can provide real-time travel information, directions, and safety alerts. Digital signage also plays a crucial role in the hospitality industry, guiding guests, displaying menus, and promoting services.

The benefits of digital signage extend beyond mere visual appeal and information distribution. It has been proven to increase brand awareness, boost sales, and influence customer behavior. By leveraging eye-catching visuals and targeted messaging, businesses can create immersive and memorable experiences that leave a lasting impression on their target audience.


The Benefits of Digital Signage Systems

  • Better Communication: Using digital signs, you can communicate messages in an instant using various media formats. Messages delivered using digital displays have a recall rate of up to 65% more than traditional formats.
  • Multi-purpose: Use Digital Signage way finding, Digital Menu Boards, internal communications, departure lounge information, promotional messages to customers, store front advertising, meeting room booking information and much more.
  • Efficiency: With digital screens you can quickly target and update as many screens, in as many locations as you have within seconds, freeing you up to focus on other core areas of your business.
  • Cost Saving: Using digital signs can help reduce the need for printed materials, which can dramatically cut costs especially in retail, QSR’s, restaurants, education, and corporate environments.
  • Flexibility: Digital signage allows you to use a variety of media formats to communicate messages, it allows you to update messages instantly, change layouts for displaying the information and apply different uses for different environments. Your signage can also be controlled by mobile devices and external sources, subject to configuration.
  • Day Parting / Scheduling: The information you want to show in the morning may be different to what you want to show in the afternoon or evening. You can use Digital Signage to set schedules to display specific information at set times during the day automatically. Content can be scheduled months in advance.

Get in Contact

At Scion Communications, we're here to assist you with your communication needs and challenges. Our first step is to understand and qualify the issues you're facing or evaluate your requirements. This allows us to tailor a solution that not only addresses these concerns but also enhances your business efficiency. Reach out to a member of our team today – we're excited to engage in a conversation with you.

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